University support services are an integral function in helping students thrive in an academic environment and have helped thousands reach their goals on the path to earning their degrees. That being said it’s important that students are fully aware of the services that are offered to them, and for them to have a positive view of said services, if we expect them to utilize these important resources. For that reason, a university’s ability to properly communicate to students the services available to them is imperative for the success of their students – this is especially true for demographics that are otherwise disadvantaged in some way, such as first- generation or disabled students. This study was primarily conducted to measure what methods may be most effective in advertising support services for students across campus, particularly focusing on Chippewa Valley Technical College and University of Wisconsin – Eau Claire students and their perceptions of various services offered by their institutions. To do this, a survey was conducted asking students about their knowledge of, opinions on, and the frequency in which they use services, as well as how they learned about them. In understanding the outcomes of different methods of advertising, universities can broaden the number of students that are able to use their services, potentially increasing rates for graduation, student retention, and academic standing, as well as generally improving the overall experience of their students.
